Metabical: pricing, packaging, and demand forecasting 1 how does metabical compare to current weight loss options when you look at the current weight loss options, one would see that upon approval, metabical would be the only prescription drug for weight loss approved by the fda. Metabical: pricing, packaging and demand forecasting for a new weight loss drug marketing management course katz school of business on the other hand it had a lot of side effects. It is april 2008, and printup must develop demand forecasts and determine the appropriate packaging and pricing strategies in anticipation of the fda approval and january 2009 launch the case includes a quantitative assignment for students.
Metabical: positioning and communications strategy for a new weight loss drug (brief case) metabical: positioning and communication strategy for a new weight-loss drug muscle-rdx: pricing, packaging, and demand forecasting for a new product metabical the united drug packaging division et phone home inc: forecasting business demand dove. Metabical: case analysis barbara print, senior director of marketing for ssp, needs to analyze the market radically in order to decide the pricing and packaging strategy and forecast the demand for the product before it is launched. Metabical: pricing, packaging, and demand forecasting for a new weight-loss drug 1- discuss metabical's points of differentiation compared to current weight-loss options after 10 years of testing and spending a significant amount in research and development. Lady abigail rogers case brief #1: metabical: pricing, packaging, and demand forecasting for a new weight-loss drug dsc: david larsen 1 problem statement: cambridge sciences pharmaceuticals' (csp) must make reasonable logic to assess the demand and pricing for metabical within the first five years.
Metabical is a new weight loss drug from cambridge sciences pharmaceuticals intended for moderately overweight individuals in anticipation of final fda approval, the senior director of marketing, barbara printup, prepares for the product launch and must make several critical decisions. With over 55,000 free essays we have the writing help you need become a better writer in less time. Publication date: april 14, 2010 when students have the english-language pdf of this brief case in a coursepack, they will also have the option to purchase an audio versionmetabical is a new. Order details metabical — pricing, packaging, and demand forecasting both metabical cases focus on barbara printup, the senior director of marketing, as she determines how to manage the upcoming launch of a new diet supplement called metabical.
This first metabical case is similar in this case barbara printup has several variables that need to be addressed in order to accomplish a successful rollout (forecasting demand which depends on pricing and packaging. Pricing • out of the 3 options provided ($75, $125 and $150) we recommend $125 as the desirable pricing for a package of 4 week supply packaging • we recommend csp to go for two pack sizes targeted at different income levels - 4-week supply of 28 pills for lower income level - 12-week supply of 84 pills for higeher income level recommendation. Quelch, john a, and heather beckham metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug (brief case) harvard business school teaching note 104-184, april 2010.
Metabical: pricing, packaging &demand forecasting for a new weight loss drug metabical: pricing, packaging &demand forecasting for a new weight loss drug abstract metabical will be the only weight loss drug clinically proven to be effective for moderately overweight people, also recognized by the fda. This software is to accompany the case '4183' the abstract of the case is as follows: this case can be used separately or in conjunction with (4240) 'metabical: positioning and communications strategy for a new weight loss drug. Metabical: pricing, packaging, and demand forecasting for a new weight-loss drug 1- discuss metabical's points of differentiation compared to current weight-loss options.
Pricing strategy option 2 is a good pricing strategy 13 advantages of option 2 of pricing price elasticity of demand- target consumers are insensitive to price and their demand is relatively inelastic level of monopoly- being the only company in the market that is offering drugs for the overweight category, we have monopoly in the market. Metabical: pricing, packaging and demand forecasting group a24 pooja sharma pgp/16/036 priyank bavishi pgp/16/037 diksha bajaj pgp/16/141 manoj kumar meena pgp/16/322 low dose formulation with minimal side effects and affordable. 4183 | metabical: pricing, packaging, and demand forecasting for a new weight-loss drug 2 briefcases | harvard business school just concluded work on her sixth new-drug campaign, zimistat, which was csp's most successful. Metabical pricing and packaging analysis • 3 segments • target - minimum 5% roi in 5 years assumptions • ideal segment tests • 60%/20% tests.